Measure what matters

An apple a day keeps the doctor away. So does not making an appointment.

Make sure your metrics are meaningfully aligned with success. In this case, it’s your health that matters, not how often you see the doctor. Frequency of doctor visits is not necessarily a good proxy for your health. It’s easier to measure than your health, but it doesn’t matter.

A poor choice of metric can easily become your master as you attempt to optimize it. Minimizing the metric of doctor visits is not necessarily a path to a clean bill of health, and instead might lead to disastrous results.

Measure what matters, not necessarily what’s easy.

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